The consumer is making decisions in the store far more than ever before and the trend to in-store brand switching is increasing. There is a large body of evidence that suggests the retail environment is now the most effective tool in changing consumer buying habits. Currently there are 3 self-service kiosk that have changed customers buying habits: ATM, Pay at the pump and the airport check in kiosks. Hence their exponential growth in the marketplace.
- Mobile 30%
- Web Design 50%
- Kiosk 20%
By developing a new retail theatre
By developing a new retail theatre in conjunction with the kiosk, advertising and existing website, the communications circle is complete and the foundation has been built to support the category growth.
Responsive Web Design (RWD)
This approach to web design is aimed at allowing desktop webpages to be viewed in response to the size of the screen or web browser on any phone tablet or mobile device
Get a quote for your retail technology project
The connection between the retail environment, traditional advertising, mobile and your website is tremendously important. The consumer must experience the same message across all mediums